How digital B2B marketplaces can provide similar benefits as trade shows

Industry trade shows have been integral parts of business for many years.  They become annual pilgrimages for businesses and their marketing teams to advance their brand, connect with prospects and customers, announce new products and keep a pulse on the market.  They often take many months of planning to optimize the returns given their typical … Continue reading How digital B2B marketplaces can provide similar benefits as trade shows

How to navigate and be more connected within the highly fragmented cannabis ancillary goods and services segment

When a new industry emerges, there is a natural blast of new businesses that come about with the opportunities that abound.  Fragmentation soon sets in due to the high overall number of businesses and the low number of larger/dominate players.  This fragmentation creates friction for provider companies and their goods and services to be found … Continue reading How to navigate and be more connected within the highly fragmented cannabis ancillary goods and services segment